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HTC Focuses on Mid-Range Smartphones, According to CEO

HTC CEO Peter Chou has just announced that the Taiwanese company will focus on mid-range smartphones from now on, this segment reaching 50-60% of the brand’s total handset shitpments in the second half of 2009.

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This info burst out, just as HTC and Chunghwa Telecom were launching HTC Hero in Taiwan, on August 11, during a special HTC Party. Turns out that the Taiwanese handset maker will turn the development of devices that cost around $300 into its primary goal.

Right now, Hero is available for free in Taiwan with a 2 year contract and a monthly rate of $53 and it seems that its predecessor is doing very well internationally, selling over 1 million units from its launch in late April.

[via digitimes]