HTC Hero Virals Show Incredible Parkour Stunts, Very Little Product Placement (Video)

July 17th, 2009 | by ThryStan |

HTC Hero is not only the hottest device right now, but also the handset with the coolest viral campaign, based on parkour. This urban sport is all about running around a city, jumping from one roof to another, as if you were the main character in the Assassin’s Creed game. Here’s a bit of the “Street Hero” campaign:

If you thought that this was incredible, wait till you see the second video, showing much the same performance, this time in first person mode. It was filmed with a HTC Hero device strapped to the head of the brilliant parkour artist.

Notice the red busses advertising Hero and various Android logos drawn all over the place in the video? The work of a genius!