Huawei Plans to Become a Premium Player on the Market Just Like Apple; The Low-End Phones Industry Is Now Left in the Past
Huawei is one of those Chinese producers that are coming on the market with pretty good options when it comes to high quality smartphones, their last example being the Ascend P7 flagship. As it seems, Huawei managed that in the first half of this year to ship more than 34 million smartphones, a number that makes Huawei the third smartphone manufacturer in the world.
Recently, Huawei’s CEO Yu Chengdong said that for the moment the low-end phones have no future, meaning the fact that Huawei will focus on mid-range and premium phones. In this way, Huawei has as main purpose to become a premium player on the market and not to launch a lot of devices like low-end phones, products that won’t make a great revenue for the company. Taking this things in consideration, Huawei desire is to become pretty much like Apple, a popular American brand that releases just a few phones every year without getting into low-end segment.
Even if their products are a lot expensive, they manage to have a great market share and big revenues. Among the steps that Huawei will make in order to reach its goal to be a premium player on the market there’s also the launch of new amazing products that will make customers choose the Huawei brand.
During a interview taken by 21st Century Business Herald, Huawei’s CEO showed up a Huawei Ascend P7 that packed a sapphire display, a device that may be launched in future. As you may know, currently, the sapphire glass is a material supposed to be found on the next Apple’s iPhone generation that will be launched in September. With these kind of materials, Huawei will release on the market high-end smartphones that will definitely deserve the flagship name.
The next plans that Huawei has is to expand its e-commerce business by opening new e-commerce channels that will lead to a bigger volume of sales. Yu Chengdong also said that the company main purpose is not to make a quick profit in a short term, but to increase its brand awareness. Huawei’s CEO made a little comparison between the smartphone market and the automotive industry, saying that Huawei doesn’t want to be something like Volkswagen, but something like Audi or Porsche more likely. It remains to see if Huawei will manage to become a premium player like Apple or not.