The iPhone Dominates the U.S. Smartphone Traffic

A study recently performed by AdMob shows that Apple’s handsets generated 59% of the U.S. smartphone traffic in April. Surprisingly enough, the percentage favours Apple worlwide, 43% of the mobile web traffic coming from iPhones.

This info is included in the AdMob Mobile Metrics Report for April 2009, released just yesterday and it confirms the fact that more and more people and browsing the web using handsets. A recent Gartner report also showed that smartphones stand for 12% of total mobile sales in 2008 and these devices generated 35% of Admob’s traffic in April.

Admob is the world’s largest purveyor of ads on mobile apps and websites, so they have a great view of the mobile market. Having a look at other interesting statistics, we learn that the iPhone OS holds 8% of the global smartphone market share, but it also generates 43% of the mobile web requests and 65% of HTML usage.

Also, the same studies reveal that in the U.S., 20% of the ad requests come from iPhone, while 14.8% are associated with iPod Touch units and it seems that Apple’s share of ad requests in the States grew about 5.6% month over month.

[via apple20.blogs.fortune.cnn.com]

Related posts:

1. AdMob Releases October 2009 Metrics Report; Android Phones’ Web Traffic Stats Revealed
2. AdMob Mobile Metrics Report Reveals Android’s Evolution
3. Smartphone Trend’s Rising, Palm Pre and iPhone 3GS Causing This
4. Apple iPhone Users More than WM Users in the US, According to Study
5. Q2 Mobile Phone Sales Come in; Total Sales Go Down, Smartphone Sales Go Up

Tags: AdMob, Apple market share, market share, mobile ads, mobile market, Mobile Metrics, smartphone traffic, statistics, web ad requests, web traffic