Google has just announced that it'll spend $750 million in stock to acquire mobile display ad company AdMob. This company is famous for serving ads on iPhones and recently it has started serving them on Android phones as well. AdMob seems to fit Google's advertising business model, so it'll be ...
Although we could have sworn that mobile ads were more clickable than non-mobile ones, a recent Chitika study shows that mobile phone users are less likely to click on ads than those using Internet on desktop devices. The research is based on a sample of 92 million impressions.
Chitika provides advertising ...
A study recently performed by AdMob shows that Apple's handsets generated 59% of the U.S. smartphone traffic in April. Surprisingly enough, the percentage favours Apple worlwide, 43% of the mobile web traffic coming from iPhones.
This info is included in the AdMob Mobile Metrics Report for April 2009, released just yesterday ...
Just yesterday Google launched AdSense Mobile Search, that allows mobile publishers to embed a Google search box on their mobile site. The result pages will be hosted by the big G and these will be customized according to the will of the user (logo, custom footer links).
The comprehensive web search, ...
