One Third of Smartphone Buyers Intend to Purchase a Nokia Model

Thursday, July 15th, 2010

A recent research on smartphone purchase tendencies, done by YouGov shows that the number of folks willing to buy a Nokia phone has dropped a lot. This study includes smartphone owners and we find out that in the last 8 months, the percentage of people who would choose a Nokia device as their next handset has dropped from 46% to 33%.

A mere 10% expect to buy a Nokia device, down from 19%, as it was shown in previous survey. The smartphone buying tendencies list has Apple on the first place, with 56% of the questioned people saying they consider an iPhone for their next phone. 41% of the interviewed smartphone owners will be buying an iPhone, once they switch handsets.

Meanwhile, the number of people who would buy a BlackBerry (31%) or HTC (28%) is surprisingly low, considering the quality of the smartphones made by these companies. Also, 70% of iPhone users would advise their friends to buy such a handset, while only 12% Nokia owners would do something like this.

The reason for Nokia’s poor image on the smartphone market? The lack of apps, the bad OS and the constant look for innovation, that’s failing right now.

[via Phone Arena]



Nokia to Manufacture 50% Less Smartphones in 2010

Saturday, December 5th, 2009

Although some said that the N900 is Nokia’s way of getting back on track and fighting a tougher battle on the smartphone market, here they go again and ruin our expectations. How? By announcing that they’ll halve their production of smartphones in 2010, focusing on dumbphones instead.

Nokia-N900

They’ll also give mid end devices a chance and the same Finns announced that they’ll be releasing only one Maemo device next year. Although Nokia’s officials see the tough competition in the smartphone field, they can also spot the huge potential of the mid end segment, which they’ll cater for next year.

We’re all convinced that most part of Nokia’s profit comes from low end handset, not from failures like the N97, or the mini version, that frankly doesn’t fascinate us one bit. Believe it or not, the N900 is the best thing Nokia’s released in years and we want more of that, not just promises or excuses like “we’ve released 20 high end models in 2009″… Are they tired, or what?

[via mobilewhack]