Nokia E90 Becomes a High School Musical Toy… Yuck!?
We’re convinced that you can brand everything with Hello Kitty, but High School Musical is not meant for business phones… See the E90 below? It’ll be available in a pinkish shade, accompanied by a “charm” (what does that even mean?) and branded High School Musical. Since when do business handsets appeal to tweens?
Wasn’t a Samsung or LG texting phone good enough for such a marketing campaign? Next stop for Disney? Branding BlackBerry Storm with Pirates of the Caribbean logos and bundling it with perfumes and… pirate stuff.