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Nokia Rebranding Started: First Step is the Font – Nokia Pure Replaces Nokia Sans

After announcing its partnership with Microsoft and its focusing on Windows Phone 7, Nokia has started its rebranding, that for now involves switching the font. Nokia Sans will be replaced with Nokia Pure, which is a pretty solid choice, as shown by the comparisons below.

Nokia Sans was already easily recognizable, as you could only see two blue letters in this font and you instantly knew it was Nokia. Pure is a more modern approach, that’s ideal for digital environments, according to the Finns. Also, this is a beautiful and clean font.

Nokia Pure will soon hit the company’s devices, websites, ads and documents. Should we expect a special update for Symbian^3, or will the implementation be more subtle?