Oppo Ready to Withdraw From Mexican Smartphone Market, Apparently
It would appear that Oppo is ready to withdraw from the Mexican smartphone market, back to China, according to recent hints and statements. The firm entered Mexico in 2014 and wasn’t able to make it big there.
Local partnerships were formed, like the one with Radiomovil Dipsa, a Mexican mobile carrier under the umbrella of America Movil. Initially Oppo was able to secure a 2% market share in Mexico, but wasn’t able to grow from there. They sold models like the Oppo Find 5 Mini, Oppo Find 7, Oppo R1L and Oppo R5 in the country, as well as Oppo N1 and Neo.
The Mexico office has been closed and this country has been seen as a potential area for growth by firms like Huawei and Apple for example. The problem is that that smartphones, particularly high end and high priced ones are not selling well there. Oppo still has a strong following in China and Asia in general and they’ve grown a lot over the past years, so this withdrawal won’t hit them that hard.
On this occasion, Oppo is also reviewing its strategy for the entire North and Latin America.