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Palm Pre Has an Impressive Mindshare, Comparable to the iPhone 3GS

A recent study made by market research firm Interpret reveals that Palm Pre has a pretty impressive mindshare, second only to the iPhone 3GS. The report bears the name of “Signature Smartphones: Gaining Mindshare in Order to Gain Market Share” and you can check out the statistics below if you don’t believe us.

palm-pre-iphone-3gs-mindshare

This study mentions the factors that make the public buy a smartphone, narrowing the list down to 3 major components: the coolness/ hip factor, the belief that the handset is “smart” and the productivity of the device. BlackBerry Curve and Storm, T-Mobile G1 and the iPhone were all part of the study, but only the iPhone and Palm Pre managed to score all 3 factors with a balance.

For more info, you can check out the PDF file provided by Interpret.

[via Engadget]