Sony Ericsson Ready to Start Competing With the Big Rivals Again
After a period of not so shiny product launches, Sony Ericsson seems to be back in the game and rid of those nasty XPERIA delays. We remind you that back in 2008 when the economy started declining, SE announced a bunch of restructurings and layoffs, to face the challenge. The result was 4,000 employees who had to find another job and now it’s time for growth…
President Bert Nordberg is the one saying that SE is ready to grow once more, although the XPERIA X10 and Vivaz are nowhere near HTC EVO 4G in the Android segment. The thing is that the company’s second quarter results are not at all bad and their recovery seems in sight. Second quarter sales totalled $2.3 billion, which means a 25% increase sequentially and a 4% increase from the past year.
The maker of XPERIA and Walkman models shipped 11 million handsets in the last quarter, 5% more sequentially and 20% less than in 2009, because of the smaller portofolio. The average selling price also went up, but there’s still a long way ahead of SE before competing with the likes of Samsung and LG.