Huawei led China’s online home-router market in the third quarter of 2026, taking the top spot in both unit sales and revenue as demand for the category declined. According to RUNTO Technology, Huawei accounted for 24.9% of units sold and 30.9% of revenue, pointing to a higher average selling price than much of the market.
Major Chinese e-commerce platforms sold 2.888 million home routers between July and September, down 14.7% year over year. Category revenue fell 14.9% to CNY 690 million, while the average router price was about CNY 239.
- Huawei: 24.9% unit share and 30.9% revenue share.
- TP-Link: 21.3% unit share, with more affordable Wi-Fi 7 routers helping drive interest.
- Xiaomi: 20.6% unit share; its AX3000T was the quarter’s best-selling individual router model.
- ZTE: 18.9% unit share, gaining ground with price-performance-focused devices.
Together, the four brands represented 85.8% of online router sales in China, underscoring how concentrated the market has become. Huawei could gain further attention from the recently introduced Router X2 Pro, a book-shaped model with an unusual industrial design.
The near-term market outlook remains cautious, with weaker demand, reduced subsidies and higher component costs all expected to weigh on router sales. The next quarters will show whether lower-priced Wi-Fi 7 hardware can offset those pressures.
