Huawei has set November 20, 2026, for the introduction of OSTA, its new sub-brand. Richard Yu announced an event scheduled for 2:30 p.m. in Beijing, while OSTA has already established a dedicated Weibo presence and revealed its first logo.
The branding uses geometric OSTA lettering in dark and light blue. The design has also appeared in renders attributed to the upcoming phone lineup, signaling a separate visual identity for the brand six years after Huawei sold its former Honor sub-brand.
OSTA may extend beyond handsets as Huawei looks to build a broader connected-device lineup. Huawei Central reports that the portfolio could include several product categories:
- Smartphones
- Tablets
- Laptops
- Smartwatches
- Earbuds
- Smart-home products
Leaker FixedFocus has suggested that gaining market share could take priority over short-term profit, in an approach compared with Honor’s early expansion. OSTA is reportedly aimed at mid-range and upper-tier segments, although some claims point to higher-priced flagship devices as well.
The first phones linked to the brand are the OSTA O1 and OSTA O1 Pro. The standard O1 is said to use a conventional phone format, while the Pro could adopt a wider body resembling the Pura X View. Pre-launch renders and packaging information point to a 50 MP main camera, configurations reaching 16 GB of RAM and 1 TB of storage, and black, white, and purple finishes. Huawei has so far confirmed the sub-brand’s debut, not the specifications or release plans for either phone.
