HONOR says it became China’s leading Android smartphone brand in October 2026, selling 2.573 million phones for a 12.04% market share. The figures, drawn from an analytics firm’s data and distributed by HONOR, place Xiaomi second and OPPO third in the Android segment.
The ranking does not represent the entire smartphone market, as it covers Android brands only; Apple is counted separately in the broader market picture. HONOR’s overall total also includes sales from phone families beyond the new Magic9 lineup.
HONOR said the Magic9 series passed 500,000 units sold after launching in China on September 28, making October its first full month on sale. The range is split across three product positions:
- Magic9 — a compact flagship model.
- Magic9 Super Edition — positioned around gaming and battery life.
- Magic9 Pro Max — focused on photography and video capture.
The Magic9 Pro Max carries two 200-megapixel cameras and features developed with German cinema-equipment maker ARRI. Its video tools include LogC3 recording, ARRI Wide Gamut 3 color space support and ARRI Looks profiles. Log capture is designed to retain more image information for later adjustment of color and lighting, while the profiles provide a preview of a selected visual look during recording.
HONOR has scheduled an international expansion of the new generation for January 2027. Regional availability and pricing details have not yet been specified.
