Huawei retained the top position in China’s tablet market in the third quarter of 2026, even as total shipments fell 22.3% year over year amid rising component costs and higher device prices. According to IDC, Huawei captured 24.1% of the market, keeping ahead of Apple’s 22.6% share.
Huawei’s share was down from 32.1% a year earlier, an 8-percentage-point decline, but the company remained first in both consumer and commercial tablets. IDC attributed its standing to the HarmonyOS ecosystem, brand recognition and a broad sales network.
- Huawei ranked first with a 24.1% share, despite its year-over-year share decline.
- Apple placed second with 22.6%; higher iPad prices reportedly hurt its competitiveness.
- Lenovo took third place, posting 33.2% annual growth supported by lower-priced models.
- Xiaomi ranked fourth, helped by demand for the Pad 9 series. Its Pad 9 Pro Max is the first model powered by the XRING O3 processor.
- Honor completed the top five, strengthening its 13-inch tablet lineup with the X10 Pro and advancing in the education segment.
Huawei also introduced several new tablet lines during the quarter, expanding a MatePad portfolio that remains central to its position in the category.
- MatePad Pro series
- MatePad Air series
- MatePad Air Z series
The company is also preparing the MatePad Mini 2, although its launch timing and market availability have not been specified.
