Meta has introduced Muse, a personal AI agent designed to carry out multistep tasks including travel reservations, online shopping and email. Unlike a conventional chatbot, Muse can continue working in the background after its app has been closed, returning when a task changes or when it needs the user’s approval.
Available through a dedicated app and WhatsApp, Muse runs on Meta’s Muse Spark model. Users can describe an end goal, after which the agent can build a plan, organize the required time and resources, and execute the necessary steps. Meta says it can open its own browser, fill in forms, send emails, make reservations and negotiate on a user’s behalf.
Meta’s examples include selling a car for the best possible price, negotiating a bill and adjusting a workout schedule over time. The agent is also intended to retain information from earlier conversations. A saved Instagram recipe Reel, for instance, could become a shopping list and dinner-menu suggestion that accounts for guests’ dietary restrictions.
For purchases, Muse integrates with Link by Stripe, which can create a single-use card so neither the agent nor the merchant receives the user’s actual card details. Meta says integrations with 1Password and Shop Pay are also in development.
Muse operates in a dedicated cloud virtual machine called Muse Secure VM. A second AI agent, Sentinel, monitors Muse’s activity and must approve its internet access, seeking user consent when required. Users determine which apps Muse can access and can grant limited permissions, such as allowing it to read emails without sending them. Meta says Muse cannot directly view passwords or payment methods, and that conversations and data in the virtual machine are not provided to its advertising systems.
Basic Muse access will be free, while subscriptions are planned for heavier usage. Meta has not announced pricing or availability details. Later this year, the company plans to introduce Muse Confidential VM, an encrypted virtual-machine option protected by a key held exclusively by the user, which Meta says would prevent the company itself from accessing its contents.
