Samsung used its Connect 2026 exhibition in Berlin to show a more unified SmartThings-led vision for its device portfolio, placing AI across Galaxy phones, TVs, monitors, wearables, PCs and home appliances. The event, held at Humboldt Carré from September 2 to 6 alongside IFA Berlin, was organized around Samsung’s “Companion to AI Living” strategy rather than a conventional product stand.
The exhibition was divided into Connected Living, entertainment, care, home and personalized lifestyle areas, with each section demonstrating interactions between product categories. Samsung’s message was that its devices should operate as parts of a shared experience instead of as separate products, with SmartThings acting as the connective layer.
“AI should deliver tangible benefits that people can see and experience in everyday life,” said Benjamin Braun, Chief Marketing Officer at Samsung Europe.
In entertainment, Samsung highlighted Micro RGB technology, SmartThings integration and Vision AI Companion for its 2026 TV lineup. The conversational AI feature is designed to provide recommendations and contextual information while viewers are watching content. Samsung also reiterated its claim of holding the top position in the global TV market for 20 consecutive years.
The company’s latest Odyssey monitors were also on display. The Odyssey G75SJ is a 42-inch curved OLED monitor with 4K resolution, while the 27-inch Odyssey G60H is rated for up to a 1,100Hz refresh rate. Samsung additionally showed the 49-inch Odyssey OLED G9, which combines a DQHD panel with a 360Hz refresh rate.
Home appliances were another major part of the presentation. Samsung showcased Bespoke AI washers, including a 10kg model claimed to consume up to 70% less energy than the minimum threshold required for Europe’s Class A rating, based on Samsung internal testing. A 13kg version uses SpaceMax design to retain a standard 600mm depth despite its larger capacity.
Samsung also pointed to its Family Hub refrigerator platform, for which it had previously announced Google Gemini support for AI Vision. The company is positioning the connected refrigerator as a broader household interface, not simply an appliance with a display on its door.
The Galaxy section included the Galaxy S26 FE, shown running Android 17 with One UI 9 and Galaxy AI features, as well as the 14-inch Galaxy Book6. Samsung says the laptop can deliver up to 25 hours of battery life, uses Intel Core 3 or Core 5 processors, and includes Galaxy AI capabilities. Samsung has yet to provide full market-by-market availability and pricing details for the devices featured at the event.
