TCL has sued Samsung Electronics America in federal court in California, alleging that Samsung falsely marketed certain M Series televisions sold in the United States as Mini LED TVs. Filed on August 31, 2026, the complaint seeks to stop Samsung from promoting and selling the sets as Mini LED models, along with unspecified monetary damages.
The case covers three Samsung M Series models:
- Samsung M70H
- Samsung M80H
- Samsung M90H
According to TCL, the TVs are effectively versions of Samsung's Crystal UHD line with conventional LED backlighting rather than Mini LED hardware. The distinction is central to the lawsuit: Mini LED LCD TVs use a large number of smaller LEDs, typically organized into independently controlled dimming zones, a design that can improve contrast compared with standard LED backlighting.
TCL says Samsung introduced the M Series in March at prices below its rival's least expensive Mini LED television. It further alleges that Samsung's sales in the category rose nearly fourfold in less than three months, hurting TCL's sales and market share.
Samsung told Reuters that it will defend itself in the lawsuit and stands behind the quality of its products and the accuracy of their descriptions. TCL's filing is an allegation, not a court finding that Samsung's advertising was misleading; the case will turn on how the sets are built and whether their Mini LED marketing can be substantiated.
Affiliate link: Check availability on Amazon.de
