TCL has sued Samsung in a federal court in Los Angeles, alleging that Samsung is marketing televisions in its M Model range as Mini LED sets even though they use conventional LED technology. The complaint challenges both the labeling and Samsung’s pricing of the products, which TCL says has harmed its sales and market position.
According to TCL, the Samsung televisions are priced below its most affordable Mini LED models while carrying the same technology label. The company argues that this gives Samsung an unfair advantage in a TV segment where Mini LED branding can support higher prices and influence purchasing decisions.
Samsung has rejected the allegations, saying it stands by its product descriptions and will defend itself in court. The case is at the complaint stage, and no ruling has been issued on whether Samsung’s use of the Mini LED term is misleading.
The lawsuit reverses the direction of an earlier branding dispute between the two TV makers. In March, Samsung secured a favorable decision in Germany over TCL’s use of the QLED label. The Munich Regional Court found TCL’s promotion misleading after Samsung argued that the company’s quantum-dot implementation did not provide the color benefit buyers would associate with QLED.
TCL has been expanding its focus on Mini LED televisions, including the SQD-Mini LED technology it presented at CES 2026. A court decision on Samsung’s marketing could therefore carry wider consequences for how television makers define and advertise display technologies that have become central to premium and midrange TV lineups.
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