Apple has reportedly begun inviting members of the press to a full-day product experience in Los Angeles on October 28, 2026, according to Bloomberg’s Mark Gurman. The event is expected to give attendees hands-on access to new hardware, although Apple has not officially announced the program.
The reported lineup would mark a significant shift for Apple’s notebooks, led by its first MacBooks with touchscreen displays. Apple has so far kept touch input on the iPhone and iPad rather than the Mac.
- MacBooks with touchscreen displays
- An iPad mini with an OLED display
- A 14-inch MacBook Pro powered by Apple’s M6 chip
- An iMac powered by Apple’s M6 chip
No additional specifications, pricing, release dates, or regional availability details have been reported for the products.
Gurman had previously pointed to October 27 for the product announcements. The gap between that date and the reported October 28 media gathering could indicate that Apple plans a formal announcement first, followed by press demonstrations the next day, but that remains unconfirmed. Apple has yet to confirm either date or the expected hardware.
