India is right now one of the world’s fastest growing smartphone market, there’s no denying in that and HTC wants a piece of that action. The Taiwanese firm has less than 5% share in the midrange smartphone segment, mostly because it doesn’t have that many affordable devices. They want to change that and India will play a big part in their plans.
By launching phones in the $120 – $200 range in India, the company is sure that it will get to 7.5% or 8% of the market in the following 6 months. They will have to compete with local makers like Micromax and Lava, plus Xiaomi that also bet big on the Indian market. HTC President of global sales, Chia-Lin Chang was present at the debut event for the HTC One A9 and HTC Desire 828 smartphones and claimed that the firm will focus more on handsets priced at less than $230.
In India 65% of smartphones are sold below that threshold and HTC also wants to “capture 2% of the budget phone area”, to increase its momentum locally. Research firm IDC has shown that smartphone shipments in India have jumped by 21.4% in the July-September 2015 time frame, reaching 28.3 million units. Growth continues to increase and we’re sure the HTC Desire 828 will be welcomed there.