Samsung could increase the prices of all three Galaxy S26 models in South Korea from October, according to local reporting. The proposed increase is 149,600 won per device—roughly US$100—and is reportedly tied to higher costs for memory components.
The report says Samsung has informed local telecom operators about the potential new pricing, but the company has not officially announced a change. If implemented, the adjustment would affect the Galaxy S26, Galaxy S26+ and Galaxy S26 Ultra alike.
| Model | Reported current price | Potential new price | Increase |
|---|---|---|---|
| Galaxy S26 | 1,254,000 won | 1,403,600 won | 149,600 won |
| Galaxy S26+ | 1,452,000 won | 1,601,600 won | 149,600 won |
| Galaxy S26 Ultra | 1,797,400 won | 1,947,000 won | 149,600 won |
Rising prices for RAM and flash storage are said to be behind the move. Demand from AI infrastructure has increased pressure on memory supply and component costs, with the effects increasingly reaching consumer electronics makers.
There is no confirmation that Samsung plans to apply a similar increase internationally. Still, the report points to a broader premium-phone pricing trend: Apple recently introduced the iPhone 18 Pro at US$1,199 and the iPhone 18 Pro Max at US$1,299 in the United States, both US$100 above their respective predecessors.
South Korean retailers are reportedly concerned that a price increase across the full Galaxy S26 range could further slow upgrade cycles, potentially benefiting the used-phone market. Whether Samsung proceeds with the October change—and whether it remains limited to South Korea—has yet to be confirmed.
