Samsung’s premium Bespoke vacuum lineup appears to be thinning out in several markets, with stock becoming harder to find and no successor announced for the Bespoke AI Jet Ultra, a top-end model introduced in 2025. Samsung has not confirmed an exit from the vacuum-cleaner business or outlined a replacement product plan.
SamMobile reports that the dwindling availability extends beyond a single model. The company has yet to signal a new-generation Bespoke flagship, leaving uncertainty over whether the range is between product cycles or being gradually reduced.
- Bespoke AI Jet Ultra: Samsung’s 2025 premium stick vacuum has not received a successor.
- Bespoke AI robot vacuum: a model demonstrated at IFA 2025 with obstacle-climbing capability has not reached retail stores.
- Jet 95S: a more affordable model added to Samsung’s European portfolio without a Clean Station.
- Jet 85S: another lower-cost European option that also lacks the Ultra model’s full smart feature set and Clean Station.
Samsung also did not unveil a vacuum cleaner at IFA 2026, despite giving prominent space to its AI Living concept and connected-home ecosystem. That absence is notable after the company used IFA 2025 to show its obstacle-climbing Bespoke AI robot vacuum.
The uncertainty comes as Samsung adjusts other parts of its business. The company has stopped selling televisions and home appliances in China amid intense competition from local manufacturers, while recent financial results have been driven primarily by its memory division. Samsung is also reportedly considering ending development of Exynos Auto processors in favor of more profitable segments.
For now, the key unanswered question is whether Samsung is quietly preparing a new Bespoke vacuum generation for 2027 or winding down its premium vacuum efforts. Neither possibility has been confirmed by the company.
