Asustek wants to make it big this year in the smartphone segment, a fact clearly highlighted by the quality phones it unveiled at CES 2015. Today we learn that they’re looking into Xiaomi’s supply chain, trying to find upstream partners, such as earphone designer 1more Design.
They also eyed Cheetah Mobile, a software designer, in order to strengthen its smartphone business. The info comes from the supply chain itself, so it’s real. Asustek shipped around 8 million smartphones last year, a great improvement from 2013, but still far from Xiaomi, that moved 61.12 million units over the past 12 months, a 227% increase from 2013.
ASUS did grow as well, thanks to aggressive promotions and having its products available on prolific markets like India. Improved brand recognition also mattered, but ASUS managed to get some losses by spending a lot to make their handsets more visible. 1more Design wants to cooperate with ASUS and expects a fruitful partnership. It would be high time for ASUS to launch iconic headphones with their good looking smartphones.