Last year brought a breakthrough for ASUS, that managed to sell more phones than HTC for the first time in its history. 2016 seems to be the second consecutive year that brings increased sales for ASUS and lower ones for HTC, according to market studies.



Market researcher TrendForce estimates that ASUS will get a 34% shipment boost this year, with 21.5 million phones moved. HTC in the meantime may drop 27% in shipments, to 13 million units. The HTC 10 alone is reported to ship 1 million units, but TrendForce is pessimistic about HTC’s future, saying that it’s unlikely they’ll regain the past glory.

Keep in mind that the 13 million also include the rumored Google Nexus models that they’re said to launch in the Fall. HTC doesn’t usually disclose smartphone shipment numbers, so in the end we won’t know if the analysts were right or not. In the meantime, each quarter seems to bring trouble for HTC, in spite of the company leaders’ optimism.

HTC Vive did sell well, but the decline continues. As April and May brought poor revenues, it’s unlikely HTC may bounce back this year. So I guess it’s the time for ASUS to shine, as the most prominent Taiwanese company in the phone biz.

via taipei times

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