During this week’s Google I/O event we saw Google announcing the Android One initiative, meant to create sub $100 phones for emerging countries. The first 3 partners confirmed were Indian phone makers, such as Micromax, that shows its first Android One handset below.
Within the Android One initiative, Google will offer a set of hardware and software guidelines and create reference design devices, that the product makers will have to stick to. Google has been working with MediaTek on this for the past half a year and promises to deliver the latest software on future One devices. The smartphone you can see above is the pioneer of the new range, a 4.5 inch handset with dual SIM slots and a MediaTek dual core MT6575 CPU inside.
Google targets the next billion of users from emerging countries, where people can’t really afford $500+ smartphones. The idea is to provide them with the latest Android features, via Android One and in the future, if everything goes well, Android One will include tablets and Android TV models.