We’re convinced that you can brand everything with Hello Kitty, but High School Musical is not meant for business phones… See the E90 below? It’ll be available in a pinkish shade, accompanied by a “charm” (what does that even mean?) and branded High School Musical. Since when do business handsets appeal to tweens?
Wasn’t a Samsung or LG texting phone good enough for such a marketing campaign? Next stop for Disney? Branding BlackBerry Storm with Pirates of the Caribbean logos and bundling it with perfumes and… pirate stuff.