Exciting news coming out of MWC 2023! Nokia, the iconic Finnish tech company, has just unveiled a brand new logo after an impressive 60 years of the old one. And let me tell you, it’s sleek, modern, and totally emblematic of the company’s new growth strategy.
So what’s different about the new logo? Well, for starters, it’s made up of five different shapes that come together to spell out “NOKIA” in a minimalist and eye-catching way. Plus, the color scheme has gotten a bit of a makeover too, with shades of blue, white, pink, and green all in the mix. And get this – the colors can be customized depending on how they’re being used. Talk about flexibility!
This is Nokia, but not as the world has seen us before. Our new brand signals who Nokia is today. We’re unleashing the exponential potential of networks and their power to help reshape the way we all live and work. https://t.co/lbKLfaL2OI #NewNokia pic.twitter.com/VAgVo8p6nG
— Nokia #MWC23 (@nokia) February 26, 2023
According to Pekka Lundmark, the CEO of Nokia, this rebranding effort is all about emphasizing the company’s focus on aggressive growth. And it’s already paying off – in the past year alone, Nokia’s enterprise sector grew by a whopping 21%, making up about 8% of the company’s sales or roughly €2 billion. But Lundmark isn’t satisfied with just that. He’s looking to add two more zeroes to that number as quickly as possible.
And while Nokia used to be synonymous with smartphones, Lundmark is quick to point out that the company’s technological prowess extends far beyond that. These days, Nokia is all about business tech, baby. In fact, it’s been a while since they’ve produced any phones under the Nokia brand, with HMD Global taking over that responsibility. So it looks like we can expect big things from Nokia in the years to come – but just don’t expect them to make any new phones, okay?