Samsung is using a namesake of Apple’s Tim Cook in a New Zealand promotional campaign for the Galaxy Z Fold 8. The company recruited a real-estate agent also named Tim Cook to front the foldable-phone spot, turning the shared name into the campaign’s central joke.
Tim Cook has an announcement. And it’s about a Galaxy.
Samsung
The video then shifts to the Galaxy Z Fold 8, positioning Samsung’s foldable as the subject of Cook’s announcement. The campaign arrives after Apple announced the iPhone Duo, adding another public jab to the growing rivalry around foldable devices.
Samsung’s use of a real person with the same name keeps the reference indirect while making the Apple connection unmistakable. For now, the campaign is tied to New Zealand, with no broader rollout detailed in the available information.
