More than 36% of respondents in a Samsung survey said they are unhappy with having to charge their phone frequently, making battery endurance the most widely reported frustration in the study. The research covered 5,001 people in France, Germany, Italy and the UK, and also identified screen privacy and productivity limits as significant concerns.
- More than 36% said frequent charging is a source of dissatisfaction.
- 18% found it frustrating that they cannot use multiple apps at the same time.
- 14% wanted a larger display.
- 13% said they continue smartphone tasks on another device.
Privacy was another notable finding: more than 27% of participants said they avoid using banking apps in public because someone could see their screen. The results suggest that physical display privacy remains relevant alongside software security protections.
Personal interests also appear to influence purchasing decisions. Samsung said 66% chose their current phone with at least one hobby or activity they wanted to pursue in mind, while 46% consider their personal ambitions when buying technology. Another 28% place importance on a phone’s appearance and how it reflects their personality.
- 22% prioritize performance in a future phone purchase.
- 20% want greater productivity without moving to a larger screen.
- 15% prefer thinner phones that are easier to carry.
- 23% would consider replacing their device for a feature that supports their regular activities.
Samsung positioned the findings alongside products in its Galaxy lineup, including the Galaxy S26 Ultra, which it says features Privacy Display, and several foldable models.
- Galaxy S26 Ultra — cited with Privacy Display.
- Galaxy Z Flip8
- Galaxy Z Fold8
- Galaxy Z Fold8 Ultra
The dossier also points to unconfirmed reports that the next Galaxy S27 flagship family could expand to four models, including a Galaxy S27 Pro, with design changes and Privacy Display potentially reaching more devices. Samsung has not confirmed those plans.
