IGZO display phones seem to be the future and they have everything on their side, from low power consumption to high brightness. Although at first glance Sharp’s brand new Aquos Phone Zeta SH-02E handset may look like a premiere, the handset is actually a second IGZO display phone, following the ASUS PadFone 2.

The new Aquos model will debut on November 29th, apparently and it will be Sharp’s first IGZO device. Sharp is usually known for making displays for other bigshots, but this time they’re taking matter into their own hands and creating their very own smartphone. Sharp Aquos Phone Zeta SH-02E features a 4.9 inch 720p LCD, Android 4.0, a quad core Snapdragon S4 Pro chipset and a 16 megapixel camera, plus LTE.

The price is still a mystery, but I’m sure it’s pretty high. Odds are also pretty big that this product will never leave Japan. For those of you not familiar with IGZO technology, know that Indium Gallium Zinc Oxide (IGZO) is a semiconducting material, that can be used as a channel for a transparent transistor, one based on thin film. The result is a replacement for the amorphous silicon in the active layer of a LCD screen, creating smaller pixels and higher speed reaction for the screen.