Xiaomi is prepared to make some investments, both in overseas media content companies and India startups, according to Reuters. The world’s number 3 smartphone maker wants to become a force of living room hardware, with its own TV sets and appliances.
The firm got $1.1 billion in funding in December, with the company valued at $45 billion in the meantime. This makes it the world’s most valuable tech startup and now the Chinese brand wants to compete with the likes of Apple and Samsung. Xiaomi’s Hugo Barra, VP of global division said that they want to make big investments in content, that has become a big deal nowadays.
Startups in India are also a target, since India has become Xiaomi’s largest market outside China already. Xiaomi is having a bit of a rough time in India, after the sales of its handsets got suspended after Ericsson filed a complaint against Xiaomi for infringing their intellectual property rights. For now, Xiaomi isn’t willing to expand to the West, in lack of a solid patent base.