ASUS Registers 22% Q4 2014 Profit Decrease; More Shipments, Sales Details Here!
While other big companies released their Q4 2014 financial details one or two weeks ago, it’s time for ASUS to unveil its figures this week. Asustek Computer registered a new profit of $143 millions for the last 3 months of 2014, which is a 22.41% decrease on quarter and a 20.77% decrease on year.
The main reason was the loss of millions of dollars caused by the foreign exchange, according to the company. Notebook and 2 in 1 models stood for 56% of the Q4 2014 consolidated revenues, while smartphones brought in 14%. DIY motherboards and graphics cards generated 11% of the revenue and tablets only 8%. 44% of the consolidated revenues came from the Asia Pacific region and 31% from Europe.
North America and Latin America generated 25% of income. For the whole of 2014, ASUS moved 8.5 million phones and 9.4 million tablets. The company wants to ship 22 million notebooks and 2 in 1 hybrids this year, as well as 3.5 million desktops and 20 million DIY motherboards. For smartphones they have a big aim: 17 million units, while tablets stand at 10 million. Seeing how solid the ZenFone 2 and ZenFone Zoom are, they are capable to generate a few millions of units sold on their own, but let’s see if the prices are appealing and marketing does its trick…