After focusing on China for a while, Apple is now expanding to India, where it has filed an application with the Department of Industrial Policy and Promotion. This will allow them to set up shop with a chain of retail stores in the country.
The info comes from DIPP secretary Amitabh Kant, cited by The Times of India. The authorities are now examining Apple’s proposal and have confirmed that the Cupertino firm wants the government’s approval to sell its products via its own online store as well. Apple already tried to sell iPhones and iPads directly in India via online and offline retail stores, but rules were different when they did that.
There was an FDI policy instated that required foreign companies investing over than 51% to source 30% of its products from within the country. Also, foreign single brand retailers weren’t allowed to open their own online stores. Ever since November 2015 restrictions have been relaxed, so Apple can continue its plans.
Up until now Apple has been relying on franchise stores like Croma to move products, but now it can sell them officially in retail stores.