HTC Corporation has just strengthened its brand, by launching a new advertising campaign, focusing on the “You” concept. This is part of the Quietly Brilliant brand positioning and you have to know that it’s HTC ‘s first global advertising campaign, including spots like the one below:
This campaign will be rolled across 20 countries, under the tagline ‘You don’t need to get a phone. You need a phone that gets you.’ Through such TV commercials, HTC lets everyone know that they focus on people and their needs, as far as portable devices are concerned.
There’s another emotional ad available below, yet again focused on people and their needs. Notice that HTC Hero is featured in these ads, underlining the features of HTC’s latest and most popular handset (unless you count HTC HD2).