Well, WWDC 2010 wasn’t as full of surprises as we’d have expected, with Steve Jobs delivering the brand new iPhone in a predictable manner. The new device is called the iPhone 4, while the newest OS will bear the name of iOS 4 and integrate iAd, Apple’s very first foray into mobile advertising. They estimate that iAd will stand for 48% of the mobile advertising market before the year ends…


Back to the iPhone 4, the handset is exactly what we expected: an incredibly thin smartphone, at only 9.3mm in thickness, with a 3.5 inch widescreen multitouch display, supporting a 960 x 640 pixel resolution and 800:1 contrast ratio. The device is covered with fingerprint-resistant oleophobic coating on the front and back, plus we learn that it incorporates 16 or 32GB of memory and it’ll be sold in black or white versions.

iPhone 4 uses two cameras: a front one for videocalling purposes and a 5 megapixel unit at the back, complete with an LED flash, HD video recording (720p) @ 30 fps, tap to focus support and geotagging. Apple’s new toy relies on the following sensors: three-axis gyro, accelerometer, a proximity and ambient light sensor, with the first two generating a great gaming experience.

On board, you’ll also find A-GPS, a digital compass, Wi-Fi and a big battery, that provides 7 hours of 3G talk time, 14 hours of 2G chatter, 300 hours of standby functioning, 10 hours of video playback and 40 hours of audio playback.  Bluetooth and a premiere, iBooks support are among the specs, too and one innovative feature we like is FaceTime.

FaceTime allows the videocall user to have two views available: one on the front, focused on him and one at the back, showing your friends your surroundings. You can switch cameras as you videochat with your loved ones. The software side of the new iPhone is all about iOS 4, coming with multitasking, an unified inbox, threaded messaging, Exchange support and, of course, iAd features.

Apple’s A4 CPU is put to good use on the new smartphone, but it’s strange that Apple didn’t mention a frequency for it… 600 MHz again?! What do you say… will the iPhone 4 sell well, specially considering the $199 price tag for 16GB version and the $299 one for the 32GB one? Keep in mind that pre-orders debut on June 15 and the stores will have the handset ready for you on June 24.

[via Apple]

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