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Lenovo Plans to Ditch the Vibe Brand of Smartphones; Wants to Simplify the Offer


As you already know, Lenovo is at the moment one of the world’s biggest smartphone manufacturer, standing on the 4th position in this top. In order to climb even higher, Lenovo plans to simplify its product range, and it’s doing this by ditching one of its brand. At the moment Lenovo is launching mobile devices under three brands: Motorola, Vibe and Lemon.


Well, it seems that the Vibe brand is the one chosen to be erased, as a fresh report from DigiTimes publication let us know. In the future, Lenovo’s mid-range and premium phones will be launched under the Motorola branding, information that appeared in press sometime in August this year.

Lenovo will also sell phones under the Lemon brand, this range of devices being characterized by very accessible mobile devices, Lenovo Lemon K3 Note being one good example, phone priced at $150. Apparently, Lenovo’s new mid-range and premium smartphones will carry a price tag between $235 and $783.