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ZTE Will Enter In 2015 With A New Logo And A New Marketing Philosophy

According to a new information arrived on the Chinese website mydrivers.com, ZTE plans to change a little bit its logo in 2015, as well to follow a new marketing philosophy. This process will start in 2015 and the logo will be applied on all products that are following to be launched worldwide.

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As you can notice, the new logo will quit having the Chinese text next to it, and also the font will be a different one with more rounded corners of the letters. Also, the color that is going to be used has changed too, being chosen a more light shade of that blue found at the moment on ZTE logo.

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Beside this logo change, ZTE will also go to another philosophy based on the Cool-Green-Open concept that consist in the launching of dynamic products easy to use, devices that will be developed mostly for the teen audience.


via: mydrivers.com