According to a new information arrived on the Chinese website, ZTE plans to change a little bit its logo in 2015, as well to follow a new marketing philosophy. This process will start in 2015 and the logo will be applied on all products that are following to be launched worldwide.


As you can notice, the new logo will quit having the Chinese text next to it, and also the font will be a different one with more rounded corners of the letters. Also, the color that is going to be used has changed too, being chosen a more light shade of that blue found at the moment on ZTE logo.


Beside this logo change, ZTE will also go to another philosophy based on the Cool-Green-Open concept that consist in the launching of dynamic products easy to use, devices that will be developed mostly for the teen audience.