Apparently, Apple’s Lala acquisition is showing some effects, as the online music service closed down and the Cupertino giant readies a streaming version of iTunes. This new service, apparently known as iTunes Live will offer concerts and other online content in real time.
No official moves concerning this new cash cow just yet, but at least we know that Apple has the iTunes Live trademark. This official acknowledgment includes two categories of products/services: “online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content” and “entertainment services, namely, arranging and conducting of concerts and live musical performances”.
Considering that Microsoft’s Xbox Live is taking off and expanding more and more, while Sony also wants to turn PSN into “something else” and YouTube also wants a piece of the live concert pie, iTunes Live is a pretty promising service.