The folks of macrumors.com have found out a month ago that Apple was the owner of iTun.es for a while now (since 2006), so it was only a matter of time till they used the domain for some purpose. A logical approached would be Twitter integration for the Ping social networking service. Well, a link shortener is all we have so far, but it’s still good news.
Users will be able to share links to iTunes Store content using Twitter and new way of shortening links through iTun.es. This service will generate the shorter version of URLs required for tweets. Third party Twitter apps will continue to show the default t.co shortened version, for now.