Samsung seems pretty desperate with its new marketing campaign for an upcoming handset, so this must be quite a big launch we’re dealing with. Could the phone that will be revealed on June 15th be greater than the new iPhone, Palm Pre and the Nokia N97?

samsung-unpacked

Known as “Samsung Unpacked”, the campaign is centered around a multi-layered box, passed from hand to hand and holding the new top secret Samsung device. Each day, one lucky dude or girl will be chosen to unpack a certain layer of the box, winning the new cellphone as they do it.

Afterwards, the box will be passed on to another person and this will continue till June 15, but in the process someone will win a $5,000 grand prize. Is this new handset more hype-worthy than Samsung i7500 or Pixon12?

[via BGR]