What some people won’t do for some extra advertising! Vodafone NZ has just unleashed a very cool video, showing 1000 cellphones playing Tchaikovsky’s 1812 overture, by simply ringing, vibrating or lighting up to make the process more interesting. Here’s the whole show, available below:


How’s that for a viral? This production took 1000 phones, 53 different ringtones, all in sync in order to recreate the famous classical music piece. The tune can be donwloaded on your PC, as well as the 53 ringtones used to create it, from the Vodafone NZ site.

If you want to want to have a look at the making of process of this great piece of marketing, two videos are available after the break:

[via mashable]

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