After announcing Windows Mobile 6.5 at Mobile World Congress 2009, Steve Ballmer talked about Microsoft’s My Phone and an on-device app marketplace for WM 6.5, called Windows Marketplace for Mobile.
This service will allow users to download apps on their handsets and it’ll also connect developers, while allowing them to publish and distribute apps.
It seems that Windows Marketplace for Mobile was designed to work exclusively with Windows Mobile 6.5 and it’ll have a special placement on the operating system’s Start menu. Right now, global marketplace distribution works in 30 countries and the payment options are very flexible (credit card, mobile operator payments).
Developers will be able to sign up, publish and manage their apps in the marketplace through a single website and the policies applied to Microsoft’s service will be very transparent. What’s really nice is that Windows Marketplace for Mobile finally connects developers with the users searching for their apps, that makes for quite an efficient marketing tool.