Yahoo is taking another approach at the mobile market, by disbanding its mobile segment and reorganizing the employees, for a new direction of the company. Mobile feats will be integrated in the rest of the company’s divisions and this new direction is a sign that CEO Carol Bartz wants to compete with the likes of Google.
Cory Pforzheimer, Yahoo’s senior manager of corporate communications recently said that the company is integrating its mobile business into its DNA, creating the best possible user experience for consumers and partners. It’ll be hard for Yahoo to go against Android, Buzz for Mobile and Google’s products, but it can be done, specially through the Microsoft partnership.
Recently, Yahoo took a hit by being replaced as the main search engine on T-Mobile phones by Google, so they might want back what’s theirs and a bit of revenge, if possible.