LG has just launched a new creative brand campaign, meant to strengthen the company’s identity during these rough times of economic depression. LG is now defined by “stylish design and smart technology, in products that fit consumer’s lives”. “Life’s Good!” is still there, accompanied by neat media ads and an aggressive initiative.

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There’s also a global brand campaign microsite here, showing the identity of LG’s product categories, touchscreen phones included. The latter are now defined by “touch screen expertise in mobile handsets” and you can’t argue with such a strong identity, can you?

We’d like to see Motorola pulling a stunt like that, in case the sleeping giant will ever awaken…